Keyword Research in Ermine

Ermine is small, and small is fine. One clear page that loads fast beats a twenty-page monster nobody reads.

Most local sites we're sent have the same three faults: it takes an age to load, the phone number's an image, and the last update was a Christmas opening hours post from years back. All three are fixable in an afternoon.

You talk to the person building it. No account manager, no ticket queue, no "circling back".

One email, one straight answer, one price. That's the Ermine process.