Brand Guidelines in Shelf

Shelf is small, and small is fine. One clear page that loads fast beats a twenty-page monster nobody reads.

Most local sites we're sent have the same three faults: it takes an age to load, the phone number's an image, and the last update was a Christmas opening hours post from years back. All three are fixable in an afternoon.

We're not local to Shelf, and we won't pretend to be. We just build the site, you keep running the business, and nobody has to sit through a meeting.

One email, one straight answer, one price. That's the Shelf process.