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Everything in The Inch

The Inch, City of Edinburgh

Blog Writing in The Inch

Nobody in The Inch rings the third-best website. They ring the first one they trust.

from £100/post

What blog writing looks like round here

Regular posts that build authority and bring in search traffic.

We work with The Inch businesses the same way we work with everyone: you tell us what you need, we tell you what it costs, and then we build it. No discovery workshops, no mood boards, no account manager ringing you for a "quick sync".

Why The Inch businesses call us

  • Local pages that rank for "blog writing the inch"
  • One price, agreed up front, in writing
  • You speak to the person building it
  • Live in weeks, not quarters
  • Own your site, your domain and your data

Population 0 — plenty of people who could be buying off you.

Blog Writing — the The Inch map

Landmarks pulled live from OpenStreetMap. We know where The Inch is, and so will Google when your site goes live.

Blog Writing, and a word about The Inch

The Inch is small, and small is fine. One clear page that loads fast beats a twenty-page monster nobody reads.

The competition in City of Edinburgh isn't beating you on design. They're beating you by turning up on the map pack and having a button that dials. That's the whole trick.

You talk to the person building it. No account manager, no ticket queue, no "circling back".

No pitch deck, no discovery phase. Tell us about the The Inch job and we'll tell you the cost.

Real-world example

Example: Blog Writing in The Inch

Braithwaite GroupThe Inch. Names changed, jobs didn't.

The state of it

The site loaded in nine seconds, had a stock photo of a handshake, and said absolutely nothing about what they actually charge.

What we built

  • A simple editor so they can change prices without ringing us
  • Area pages for every town they cover
  • Plain-English pricing so time-wasters filter themselves out
  • Reviews pulled in so new customers trust you before they ring
  • Page speed under two seconds on a bad 4G signal

What happened

Cost of the site paid back in under six weeks of extra work.

3 → 53

Enquiries / month

9.3s → 1.1s

Load time

17 days

Built in

£1800

Cost

"Honestly thought it'd be a nightmare. It was done in a fortnight."

Also in The Inch: Content Creation

Everything below has its own The Inch page — same fixed pricing, same plain English.

I don't care about your kids or your dog — we build websites that get you customers
Get in touch

Tell us what you need

Send a couple of lines about your business. You'll get a straight answer and a price within one working day.