Hoodies in Derry

Derry is that useful size: big enough for proper trade, small enough that a good reputation travels. Your website is the bit that decides whether it travels to strangers too.

The competition in Derry City and Strabane isn't beating you on design. They're beating you by turning up on the map pack and having a button that dials. That's the whole trick.

You talk to the person building it. No account manager, no ticket queue, no "circling back".

One email, one straight answer, one price. That's the Derry process.